Our Audience Experiment
We conducted an experiment with eight lecturers who were asked to use each of these three hand gestures during a series of ten-minute talks to a range of audiences and we later recorded the attitudes of the participants to each lecturer. We found that the lecturers who mostly used the Palm-Up position received 84% positive testimonials from their participants,
The Power Is in Your Hands
which dropped to 52% when they delivered exactly the same presentation to another audience using mainly the Palm-Down position. The Finger-Pointed position recorded only 28% positive response and some participants had walked out during the lecture.
The pointing finger creates negative feelings in most listeners
Finger pointing not only registered the least amount of positive responses from the listeners; they could also recall less of what the speaker had said. If you are a habitual finger-pointer, try practising the palm-up and palm-down positions and you'll find that you can create a more relaxed atmosphere and have a more positive effect on others. Alternatively, if you squeeze your fingers against your thumb to make an 'OK' type of gesture and talk using this position, you'll come across as authoritative, but not aggressive. We taught this gesture to groups of speakers, politicians and business leaders and we measured the audience reactions. The audiences who listened to the speakers who used the fingertip-touch gestures described those speakers as 'thoughtful', 'goal-oriented' and 'focused'.
The Definitive Book of Body Language
Squeezing the thumb against the fingertips avoids intimidating the audience
Speakers who used the finger-pointed position were described as 'aggressive', 'belligerent' and 'rude' and recorded the lowest amount of information retention by their audience. When the speaker pointed directly at the audience, the delegates became preoccupied with making personal judgements about the speaker rather than listening to his content.
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